Heather Powers Gray | City of Seattle Fresh Bucks Impact Report
Heather Powers Gray is an award-winning artist and graphic designer who brings creative leadership and marketing expertise across print and digital media.
heather gray, heather powers gray, heather powers artist, heather powers gray art, evansville art, indiana artist, heather gray watercolor, graphic designer, editorial designer, design portfolio, creative director, magazine design, book design, publishing, digital marketing
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About This Project

 

 

For Seattle’s Office of Sustainability and Environment’s 2024 Fresh Bucks Impact Report, I built upon the program’s established brand system to create a fresh design that highlights the real impact of connecting low-income residents with healthy food. With layouts that balance bold color blocking, vibrant photography, and custom infographics with clear storytelling, the program’s data is easy to navigate and understand. I also optimized the digital report for accessibility, conducting a full contrast study of the color system and establishing an updated palette to meet standards, as well as manually reviewed reading order, navigation links, and performed screen reader tests to ensure proper diction of complex elements like metrics.

Category
Digital & Interactive, Editorial Design, Marketing